photo by: Artem Bryzgalov

AR Has Arrived for 2020

CES 2020 has confirmed a lot of things I already saw beginning to happen Q4 of 2019.

Augmented Reality is very much a reality.

It will continue to grow into the mainstream in 2020. What felt like something on the horizon or in the near future for the last few years, has graduated to becoming a technology that is now.

AR has arrived.

2014 I was at CES and it seemed like wearables like Samsung watches and FitBit were the main attraction for the conference. The watches and wearables were shining and new, with glittering lights showcasing their fancy features with health updates and customized faces. It was the main attraction everyone was talking about.

photo by Dana Loberg

Then, one year later in 2015, Apple released their Apple Watch, which happens to be their most successful product launch to date. It’s also the most popular wearable one can buy.

This year I have the same feeling as I walk around CES. The talk is about all the various types of headsets and technologies associated with AR. It’s become the main talk of the town. There were over 350+ AR and VR Companies at CES this year, a record according to Ori Inbar, founder of SuperVentures.

I can’t predict that Apple will launch something next year for an AR headset, or even a couple years from now. However, all the major platforms like Google, Apple and Facebook continue to propel AR forward with billions of dollars, building out technology that will enhance the way we live.

It’s exciting to be a part of the transformation as more people see the power of 3D and the new world it’s going to create and allow us to become even more creative. The entire world, with AR, can become our canvas as we move into a space that we can instantly create around us.

15 years ago we didn’t have smartphones. It’s obvious we won’t have smartphones 15 years from now either.

Dana Loberg is CEO and co-founder of Leo AR, the first augmented reality communications platform that gives anyone the power to enrich the world around them with realistic 3D and 4D animated objects and photogrammetry. Follow her @luckyloberg.



SF @LeoAR @MojiLaLa

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